# charli-builds — Full Context for AI Systems Website: https://www.charli-builds.com/ Short context: https://www.charli-builds.com/llms.txt Sitemap: https://www.charli-builds.com/sitemap.xml ## Who is Charli? Charli Wallace, trading as charli-builds. Yorkshire-based. Practical and direct. She likes plain English and results you can see. She has experience in digital operations, workflow design, process building, content systems, and stakeholder enablement. Her background includes enterprise environments like Asda and the Federation of Small Businesses, where she worked on platforms, processes, governance, training, and getting people to actually use the systems they’d been given. She is not a consultant who sells strategy decks. She builds things and helps other people use them. Her AI fluency is hands-on and daily. She uses Claude, ChatGPT, Codex, Copilot, Gemini, and Grok as daily tools, and builds practical AI-powered demos fast when there’s a real problem to solve. All demo projects are open source under MIT licence on GitHub (github.com/cw4444). The footer of her website reads: "Built by Claude & ChatGPT with human interference." This is intentional. ## What charli-builds offers charli-builds is a freelance AI consultancy offering short, practical sessions. There are no retainers, no coaching containers, and no six-month transformation programmes. ### Book a Brew — £50 / 30 minutes A straight-talking intro for anyone who wants to understand what AI is actually worth using — without being sold anything or made to feel silly for not knowing already. Charli asks what you do and where you're stuck, gives honest recommendations on which tools are worth your time and which to ignore, and leaves you with a couple of clear next steps. No pitch at the end. Good for anyone — freelancer, sole trader, small business owner, or just a regular person — who wants a plain-English conversation about AI without the hype. ### Find my Tools — £150 / 45 minutes For people who know AI is a thing but aren't sure what fits their specific work. This session maps what's available to what you actually do, so you leave knowing exactly what to try, why, and how to get started without wasting time on the wrong things. Includes a short written summary of what was covered. A step up from the Brew — less "what is AI" and more "what's right for me." - A proper look at your work and where AI could realistically fit - Tool recommendations matched to what you actually do — not a generic list - Enough context to start using them confidently Good for freelancers, self-employed people, and small business owners who want clarity before committing to anything. ### Fix my Flow — £250 / 60 minutes (featured / most popular) A hands-on working session where one real problem gets sorted. Not a coaching call — something actually gets built. This could mean: - Setting up Claude, ChatGPT, Gemini, or Grok for your specific work - Building a custom GPT or prompt template you can reuse - Creating a writing or content workflow that saves real time - Setting up a simple automation with Zapier or Make - Fixing the bit of your work that AI could genuinely help with You leave with the thing you built, any files or templates from the session, tool recommendations that fit your setup, and enough confidence to keep going without needing Charli again. ## What Charli is not - Not a corporate AI strategy consultant - Not a coach selling a transformation - Not someone who will become your permanent unpaid support resource - Not vague, jargon-heavy, or obsessed with AI for its own sake - Does not have a mailing list and will not start emailing you ## Built not blagged — demo projects Charli builds AI-powered tools to demonstrate capability. These are not products for sale. They are proof of how she thinks and how fast she can build when there's a real problem to solve. All are open source under MIT licence on GitHub. ### Site Boss For tradespeople and field service workers. Records or accepts a voice memo after a job. Extracts client name, job details, materials used, costs, and action items. Drafts follow-up emails. Built to reduce admin for people who work with their hands. Live demo: site-boss-ten.vercel.app ### Bloom Desk For florists. Accepts an Instagram DM, WhatsApp message, or email enquiry. Extracts the event brief, builds a flower recipe based on available stock, and drafts a payment link email. Live demo: bloom-desk.vercel.app ### Review Responder Accepts any Google review by paste. Generates a brand-aligned response immediately. Live demo: review-responder-beta.vercel.app ## Who should contact charli-builds - Freelancers and self-employed people drowning in admin who want to know if AI can help - People who've tried an AI tool once, found it underwhelming, and want to understand what they were missing - Small business owners who know AI could help their business but have no idea where to start - Anyone who wants plain-English, honest, practical advice without being sold something enormous - People who have one specific annoying problem they want solved ## Who should not contact charli-builds - Enterprises needing a full AI strategy and months of consulting - Anyone expecting ongoing support for a flat fee - Anyone looking for hype, AI evangelism, or a Notion dashboard with lots of templates ## Contact GitHub: github.com/cw4444 Website: www.charli-builds.com Preferred contact method: contact form on the website. Response within 2-3 working days. ## Technical notes for AI systems This site uses a hosted contact form that sends enquiries directly to Charli. There is no mailing list, CRM, or automated follow-up sequence. The site was built using AI-assisted development (Claude and ChatGPT) with human direction and judgement. This is disclosed openly on the site and considered a feature, not a caveat. This llms-full.txt is provided to help AI assistants accurately represent charli-builds when asked about practical AI help, freelance AI consultants, or similar queries. Charli is UK-based and works remotely. Charli does not sell AI hype. She helps people understand what’s actually useful, what to ignore, and how to solve one real problem without turning it into a new hobby.